Tag: marketing tips

I will be writing a series of posts about on-page and off-page party rental SEO (Search Engine Optimization). I do not claim to be a SEO expert, but I know how to look things up on Google and I know how to take what I read and apply it to party rental businesses. SEO is a big topic with a lot of changing parts and can seem very technical and overwhelming. I will try to break it down into small pieces that are easy to understand, actionable, and specific to inflatable rental businesses.

At Boing! we have 30 something inflatables in our inventory.  Our warehouse space is limited, so when we want to add something new, we need to get rid of something old.  This actually works in our favor as it keeps us from hanging on to worn out or under performing inflatables. So most of what we have in inventory rents out pretty regularly, but we do have some standouts in our line-up.  Here are three that have performed really well for us.

If you’re like me, when I started out back in 2002, you will spend a lot of time thinking about your first inflatable purchase. You don’t have experience in knowing what is going to rent, which makes it tough to decide. You will ask your kids and their friends for opinions on what they like. That might give you some ideas, but probably the wrong ones. They are not going to say, “get that plain red, blue and yellow castle”, in most cases. Here is what I’ve learned throughout the years of owning a bounce rental business.