Let me start by saying, I want you to start a party rental business. As mentioned in my last post, it can be a fun business with low barriers to entry. However, you should be aware that it is not all palm trees, sunshine and freedom. Here are five reasons why you might want to give it a second thought before jumping in.Continue reading
I started my inflatable (aka bounce house, moon bounce, bouncy castle, moonwalk) rental business back in 2002. Since then I’ve noticed an explosion in the number of party rental companies across the U.S. as the entrepreneurial spirit has swept the country.
For me, there have been some bumps in the road. The recession in 2008 set progress back a few years and it took time to recover. But overall, I’m very happy I made the “jump”. Get it?
Here are my top 4 reasons to start an inflatable rental business.
I’m going to keep the subject matter of this post very narrow. I’m sure a deeper dive into Google Analytics will be the topic of many future posts, but today’s post is just going to focus on tracking Goal Conversions.Continue reading
The other day I was on the phone with a customer who told me the reason she called me rather than any of my competitors is that I had 13 5-star reviews on Google. This particular customer did not question my pricing (which is higher than most of my competitors’) or feel the need to shop around. The call ended with a booking for the upcoming weekend.Continue reading
Title tags are part of your website’s HTML code and are meant to be a concise description of what’s on the page. Most experts agree that the title tag is a critical component of on-page Search Engine Optimization (SEO), second only to content in importance.Continue reading